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Corporate Social Responsibility – A key for success

von Dr. Srividya Nadindla (Autor) MBA, (Ph.D) M. Priya (Autor)

Forschungsarbeit 2009 21 Seiten

BWL - Unternehmensführung, Management, Organisation

Leseprobe

Abstract

Responsibility comes automatically upon maturity.

Corporate Social Responsibility (CSR) is becoming most popular and a must for many companies. This CSR means not only doing some community service or social service or maintaining business ethics etc. Apart from the social good brought about by it, CSR also makes business sense. IT companies in India are increasingly sending out this message and a growing number of companies and institutions in India are seeking to link their own growth and survival to the social cause that they are promoting.

CSR is generally understood to be the way in which a company achieves balance or integration of economic, environmental and social imperatives while at the same time addressing shareholder and stakeholder expectations. It helps make inroads into areas where a company might otherwise not have had a presence, building a talent tool, capacity building in communities, being perceived as a socially responsible corporate among employees, which adds to a sense of pride for an organisation.

Today not only the IT industry fuelling India’s growth, it is also acknowledged to be one of the front runners in CSR initiatives. Pointing out some potential areas where a CSR can play a vital role in India, Vikas Goswami, CSR lead, micro soft India says, “We have understood that certain issues like providing IT training, skills, techniques and tools to create social and economic opportunities can transform communities and help people realize their potential.”

To engage in CSR activities is important to any organisation irrespective of origin and category but then the importance of such engagements becomes even more critical when in new industry booms in a country and with it the society gets introduced to new opportunities as well as issues.Emphasing the growing importance of globalization, CSR can also be looked as a source of competitive advantage as it aligns the company’s mission and values with initiatives that delve into civic engagement. Companies wanting to reach the bottom of the pyramid have to innovate and CSR no longer gets labeled as ‘do good’ but more as a core business opportunity.

Apart from IT companies, other sectors also increasingly contributing to the issue. This paper deals with all the aspects of Corporate Social Responsibility like why the companies are going for, various benefits out of it, various impacts of this and various parameters that are considered under Corporate Social Responsibility.

A sample of 100 is considered with convenient sampling considering various sectors of the industry. The responses were tabulated and analyzed with some statistical tools to arrive conclusions and recommendations. Apart from the various types of the companies, the size of the company (in turnover) is also considered for research.

Corporate Social Responsibility – A key for success

N. Srividya B. Tech, MBA, M. Phil, (Ph.D)

M. Priya MBA, (Ph. D)

Full Paper

Objectives of the Study

1. To study the reasons, why the companies are going for CSR
2. To study various aspects they are considering under CSR
3. To study its impact on the companies
4. To study how the size of the company effects CSR
5. To study how the type of the company effects the CSR

Scope of the Study

This study is relevant for the companies that are doing CSR. They can have a look about the other companies. The future researchers also can have some insight about CSR. Any negative impacts are there for CSR that can be addressed through this.

Limitations of the Study

1. All the data collected here is purely the respondents’ personal views and opinions.
2. All the data may not be true and correct in all the aspects and issues.
3. Time is one of the constraints.
4. The research could not be done extensively
5. Only few industries were considered for the research.

Research Methodology

Sample size 100

Target industries ITSS, IT, FMCG and Manufacturing

Analysis tools Two way Anova

1. Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various reasons for going for CSR
2. Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various reasons for going for CSR
3. Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various impacts of CSR
4. Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various impacts of CSR
5. Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various aspects that are considered under CSR
6. Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various aspects that are considered under CSR
7. Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various benefits of CSR
8. Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various benefits of CSR
9. Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various issues that are considered under CSR
10. Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various issues that are considered under CSR

Data Analysis

Table 1

Null Hypothesis Ho: There is no significant variance among the various types of the companies and the various reasons for going for CSR

Alternate Hypothesis H1: There is significant variance among the various types of the companies and the various reasons for going for CSR

illustration not visible in this excerpt

F = 2.67 / 5.5 = 0.49 > 3.86

The Tabular value is for 3 and 9 degrees of freedom at 5% level of significance. The calculated value is less than the tabulated value and it can be concluded that industry does not differ significantly.

F = 2.67 / 1282.17 = 0.02 < 3.86

The Tabular value is for 3 and 9 degrees of freedom at 5% level of significance. The calculated value is less than the tabulated value and it can be concluded that reasons does not differ significantly.

Table 2

Null Hypothesis Ho: There is no significant variance among the various sizes of the companies and the various reasons for going for CSR

Alternate Hypothesis H1: There is significant variance among the various sizes of the companies and the various reasons for going for CSR

illustration not visible in this excerpt

F = 1.78 / 4.73 = 0.38 < 3.86

The Tabular value is for 3 and 9 degrees of freedom at 5% level of significance. The calculated value is less than the tabulated value and it can be concluded that size does not differ significantly.

F = 1.78 / 1912.06 = 0.00949 < 3.86

The Tabular value is for 3 and 9 degrees of freedom at 5% level of significance. The calculated value is less than the tabulated value and it can be concluded that reasons does not differ significantly.

[...]

Details

Seiten
21
Jahr
2009
ISBN (eBook)
9783656085744
ISBN (Buch)
9783656085607
Dateigröße
512 KB
Sprache
Englisch
Katalognummer
v183861
Institution / Hochschule
Dr. M.G.R. University
Note
Schlagworte
corporate social responsibility

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Titel: Corporate Social Responsibility – A key for success