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Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013

Including a Comprehensive Analysis of Financial Ratios and Industry Standards Benchmarked against Main Competitors

Hausarbeit 2015 38 Seiten

BWL - Rechnungswesen, Bilanzierung, Steuern

Zusammenfassung

Luton-based EasyJet is UK’s largest low-cost airline, employing 8,945 people and carrying 61m passengers annually. EasyJet follows Porter’s low-cost strategy, effectively distinguishing itself from other LCCs by competing against established flag-carriers at primary European airports. The company streamlines its operations to cost-reduction, facilitated by a strong capital structure.
Europe’s airline industry has experienced a structural change since the recession in 2009, with major legacy-carrier continuously reducing their short-haul-capacity. Simultaneously, a KPMG study revealed that the cost gap between traditional and budget airlines has recently shrunk by 30%.
EasyJet’s business model distinctly differs from LCC-pioneer Ryanair as the Irish have strategically built a route network focused on serving secondary airports and thereby managed to keep the cost per seat 50% below EasyJet. However the Britons cost-control strategy resulted in a 48% favourable cost base compared to competing legacycarrier such as IAG.

Details

Seiten
38
Jahr
2015
ISBN (eBook)
9783656892229
ISBN (Buch)
9783656892236
Dateigröße
4.8 MB
Sprache
Englisch
Katalognummer
v288365
Institution / Hochschule
University of Newcastle
Note
1,0
Schlagworte
easyjet annual report analysis impression management ryanair corporate communication

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Titel: Quantitative and Qualitative Analysis of EasyJet's Annual Report 2013