The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .
Seminar Paper , 2004 , 7 Pages , Grade: 1,0 (A)
Autor:in: Anne-Kathrin Müller (Author)
Business economics - Offline Marketing and Online Marketing
The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .