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The opportunities and threats for the German Future Mobility SMEs related to the “Digital Single Market” Initiative by the European Commission

Hausarbeit 2016 16 Seiten

Zusammenfassung

On June 2nd 2016, transport service provider Uber attracted a record US$3.5 billion investment from Saudi Arabia's Public Investment Fund and reached a valuation of US$62.5 billion. The platform business is now worth more than German car manufacturer BMW, proving the enormous potential of innovation in the sector of future mobility. Uber and the other world´s leading digital platform businesses have a combined market capitalization of US$4 trillion, but only 4% of this value is generated by European firms. Incumbent businesses in the mobility sectors around the world are fighting with how to prosper in an increasingly digital and platform-based business environment, but European enterprises appear to be hampered due to the absence of a large, accessible digital market to support their growth.

Although the EU reached a high degree of economic integration, it is especially difficult for innovative start-ups, in sectors with a need for high initial investments, to scale their business up in Europe. Many highly innovative start-ups in this sector, therefore, move to the U.S. during their growth phase. Juncker´s Commission set-up a Single Digital Market Strategy in 2015 providing significant changes for the digital economy in Europe.

This paper outlines the German start-up scene in the sector of future mobility and analyzes their barriers for internationalization. As a conclusion, opportunities and threats related to the DSM Initiative will be derived.

Details

Seiten
16
Jahr
2016
Dateigröße
1.5 MB
Sprache
Englisch
Institution / Hochschule
European School of Business Reutlingen
Erscheinungsdatum
2016 (August)
Note
1,3
Schlagworte
german future mobility smes digital single market” initiative european commission

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Titel: The opportunities and threats for the German Future Mobility SMEs related to the “Digital Single Market” Initiative by the European Commission