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Strategic Marketing. A Live Case Study on Amazon Marketing

Wissenschaftliche Studie 2016 16 Seiten

BWL - Offline-Marketing und Online-Marketing

Zusammenfassung

This paper will evaluate Amazon.com’s marketing strategy in terms of the following statement: „The best marketing strategies are not top down; they are outside in, starting with the customers’ needs and wants.” This assignment will focus on Amazon’s marketing strategy and whether it is an inside-in or an outside-in approach.

Details

Seiten
16
Jahr
2016
ISBN (Buch)
9783668392885
Dateigröße
562 KB
Sprache
Englisch
Katalognummer
v352812
Note
Schlagworte
strategic marketing live case study amazon

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Titel: Strategic Marketing. A Live Case Study on Amazon Marketing