Agile concepts originate from project management in software development and today stand for a modern way of work management within an organization. Especially the most famous concept of Scrum has made its way out of technical departments to other dynamic business areas such as human resources or marketing. The implementation of agile in new business areas can be illustrated with the cases of ING bank and a fortune 500 company. This paper leads to the conclusion that agile practices are necessary in order to compete within the speed of tomorrow’s business world.
Table of contents
List of abbreviations
List of illustrations
List of tables
1 Introduction
1.1 Issue statement
1.2 Goal and approach
2 Concept of agile management
2.1 History
2.2 Scrum methodology
2.3 Benefits and implementation
3 Approaches in non-IT/-technical business areas
3.1 Agile human resources at ING
3.2 Agile marketing at a Fortune 500 company
4 Conclusion
List of references