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Customer-Driven Service Marketing in the Airline Market

Akademische Arbeit 2019 18 Seiten

Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media

Zusammenfassung

This assignment aims to achieve a number of things. It will define customer value and explain why it is so crucial that companies need to create it and incorporate it into their operations.

It will then focus on the airline industry and discuss the evolution of customer value driven services marketing in this industry. Finally, it will address the challenges airlines face in creating and delivering customer value driven marketing strategies. In addition to this it will discuss the methods that airlines use in order to create value for their customers.

It is becoming ever more important for organizations to create customer value in order to gain and retain customers. The airline industry is at one of its most competitive stages in its history. It is becoming increasingly challenging for airlines to create customer value in order to retain their current customers and aim to gain new customers.

Details

Seiten
18
Jahr
2019
ISBN (eBook)
9783346194466
ISBN (Buch)
9783346194473
Sprache
Englisch
Katalognummer
v541129
Institution / Hochschule
Frankfurt University of Applied Sciences, ehem. Fachhochschule Frankfurt am Main
Note
2,0
Schlagworte
airline customer-driven market marketing service

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Titel: Customer-Driven Service Marketing in the Airline Market