@book { FallstudienzuneuerenEntwicklungenimInternationalenManagement, title = "Fallstudien zu neueren Entwicklungen im Internationalen Management", author = "Alla {Malkis}", year = "2008", publisher = "GRIN Verlag", address = "München, Germany", doi = "10.3239/9783640147793", url = "https://www.hausarbeiten.de/document/113817" }