@book { NostalgieinderWerbungEineempirischeStudie, title = "Nostalgie in der Werbung. Eine empirische Studie", author = "Désirée {Pieschl} and Jan {Zilske}", year = "2008", publisher = "GRIN Verlag", address = "München, Germany", doi = "10.3239/9783640181803", url = "https://www.hausarbeiten.de/document/116231" }