@book { CorporateFashionalsInstrumentderCorporateIdentity,
    title = "Corporate Fashion als Instrument der Corporate Identity",
    author = "Carolin {Wobben}",
    year = "2003",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638181624",
    url = "https://www.hausarbeiten.de/document/12226"
}