@book { EmployerBrandingoderBildungeinerArbeitgebermarke,
    title = "Employer Branding oder Bildung einer Arbeitgebermarke",
    author = "Carsten {Koch}",
    year = "2009",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640312481",
    url = "https://www.hausarbeiten.de/document/125516"
}