@book { ErfolgsfaktorenimInnovationsmanagement,
    title = "Erfolgsfaktoren im Innovationsmanagement",
    author = "Moritz {Ertl}",
    year = "2009",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640359721",
    url = "https://www.hausarbeiten.de/document/129579"
}