@book { CauseRelatedMarketingimrechtlichenRahmendesUWGBedingungenundKonsequenzen,
    title = "Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen",
    author = "Stefanie {Timm}",
    year = "2010",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640564521",
    url = "https://www.hausarbeiten.de/document/145705"
}