@book { AnalysisofCurrentMobileMarketingApplicationsSelectedBestPracticesandFutureDevelopment,
    title = "Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development",
    author = "Asligul {Aktas}",
    year = "2010",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640626427",
    url = "https://www.hausarbeiten.de/document/150756"
}