@book { RhetorikinderAnzeigenwerbung,
    title = "Rhetorik in der Anzeigenwerbung",
    author = "Daniela  {Wolters}",
    year = "2010",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640651788",
    url = "https://www.hausarbeiten.de/document/153135"
}