@book { EmployerBrandingimMittelstand,
    title = "Employer Branding im Mittelstand",
    author = "Jana {Kluess}",
    year = "2011",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640823925",
    url = "https://www.hausarbeiten.de/document/166227"
}