@book { MglicheMarkteintrittsstrategieninAuslandsmrkte,
    title = "Mögliche Markteintrittsstrategien in Auslandsmärkte",
    author = "Christian {Liese}",
    year = "2011",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640841943",
    url = "https://www.hausarbeiten.de/document/167588"
}