@book { GooglevLouisVuittonACaseStudy,
    title = "Google v. Louis Vuitton - A Case Study",
    author = "Thomas {Obersteiner}",
    year = "2011",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783640897230",
    url = "https://www.hausarbeiten.de/document/170737"
}