@book { EineEinfhrunginsinterkulturelleundtranskulturelleManagement, title = "Eine Einführung ins interkulturelle und transkulturelle Management", author = "Gebhard {Deissler}", year = "2011", publisher = "GRIN Verlag", address = "München, Germany", doi = "10.3239/9783656055433", url = "https://www.hausarbeiten.de/document/181862" }