@book { BrandDevelopmentofCocaColaCompanyUK,
    title = "Brand Development of Coca-Cola Company (UK)",
    author = "Daniela {Lopez}",
    year = "2012",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656121893",
    url = "https://www.hausarbeiten.de/document/188296"
}