@book { IntroducingNewProductsDieMarkteinfhrungdesBMWMINI,
    title = "Introducing New Products - Die Markteinführung des BMW MINI",
    author = "",
    year = "2012",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656166177",
    url = "https://www.hausarbeiten.de/document/191678"
}