@book { MarkenerfolgdurchLiveCommunication,
    title = "Markenerfolg durch Live Communication",
    author = "Thomas Heinrich {Musiolik}",
    year = "2012",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656223566",
    url = "https://www.hausarbeiten.de/document/196280"
}