@book { AnalysisofCulturalDifferencesandtheirEffectsonMarketingProductsintheUnitedStatesofAmericaandGermanywithaFocusonCulturalTheoriesofHallandHofstede,
    title = "Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede",
    author = "Matthias {Boeing}",
    year = "2012",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656284581",
    url = "https://www.hausarbeiten.de/document/199863"
}