@book { StorytellingalsMarketinginstrumentinSozialenNetzwerken,
    title = "Storytelling als Marketinginstrument in Sozialen Netzwerken",
    author = "Manuela {Linn}",
    year = "2012",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656301240",
    url = "https://www.hausarbeiten.de/document/203800"
}