@book { OnlineMarketingEntwicklungChancenundkritischeAspektedesSocialMediaMarketingsderGenerationWeb20,
    title = "Online Marketing - Entwicklung, Chancen und kritische Aspekte des Social Media Marketings der Generation Web 2.0",
    author = "Eveline {Scheerer}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656387497",
    url = "https://www.hausarbeiten.de/document/210880"
}