@book { PersonalmarketingAnspruchundWirklichkeit,
    title = "Personalmarketing: Anspruch und Wirklichkeit",
    author = "Sabine {Niederreuther}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656396826",
    url = "https://www.hausarbeiten.de/document/211547"
}