@book { DerChiefMarketingOfficereineTopmanagementPositionmitZukunft,
    title = "Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?",
    author = "Ines {K.}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656446781",
    url = "https://www.hausarbeiten.de/document/215476"
}