@book { CorporateCultureChangeManagement,
    title = "Corporate Culture & Change Management",
    author = "Richards  {Macdonald}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656458173",
    url = "https://www.hausarbeiten.de/document/215740"
}