@book { MassCustomizationdurchModularisierunginderAutomobilbranche,
    title = "Mass Customization durch Modularisierung in der Automobilbranche",
    author = "Adrian {Kaschuba}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656487272",
    url = "https://www.hausarbeiten.de/document/232141"
}