@book { CocaColasMarketingStrategyAnAnalysisofPriceProductandCommunication,
    title = "Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication",
    author = "Julia {Anders}",
    year = "2013",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783656494980",
    url = "https://www.hausarbeiten.de/document/232661"
}