@book { DieBedeutungvonMarkenallianzenimInternationalenMarketing,
    title = "Die Bedeutung von Markenallianzen im Internationalen Marketing",
    author = "Ines {Michi}",
    year = "2004",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638264655",
    url = "https://www.hausarbeiten.de/document/23321"
}