@book { AnforderungandasPersonalmarketingdurchdieGenerationY,
    title = "Anforderung an das Personalmarketing durch die Generation Y",
    author = "Franziska {Pfeiffer}",
    year = "2014",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/269220"
}