@book { CorporateIdentityundCorporateImagederCocaColaCompany,
    title = "Corporate Identity und Corporate Image der Coca-Cola Company",
    author = "Christian {Schmidt}",
    year = "2014",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/270170"
}