@book { ZieleundInstrumentedesMarketingsvonNonProfitOrganisationen,
    title = "Ziele und Instrumente des Marketings von Non-Profit-Organisationen",
    author = "Andrea {Wachter}",
    year = "2014",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/275981"
}