@book { DieRollevonSocialMediaimEmployerBranding,
    title = "Die Rolle von Social Media im Employer Branding",
    author = "Christina {Schulz}",
    year = "2014",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/282898"
}