@book { EventMarketingundSportSponsoringinderMarkenkommunikationamFallbeispielvonRedBull,
    title = "Event-Marketing und Sport-Sponsoring in der Markenkommunikation am Fallbeispiel von Red Bull",
    author = "Stefan {Still}",
    year = "2014",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/285135"
}