@book { SWOTAnalyseFranchiseCorporateIdentityMarketingstrategien,
    title = "SWOT-Analyse, Franchise, Corporate Identity, Marketingstrategien",
    author = "",
    year = "2015",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/307533"
}