@book { PreparefortotalMcDonaldizationItmighthurtalittle,
    title = "Prepare for total McDonaldization. It might hurt a little",
    author = "Fabian {Speitkamp}",
    year = "2015",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/308939"
}