@book { DieWachstumsmglichkeitenvonHandelsmarken,
    title = "Die Wachstumsmöglichkeiten von Handelsmarken",
    author = "Anouar {Zaari Jabri}",
    year = "2004",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638320962",
    url = "https://www.hausarbeiten.de/document/30948"
}