@book { InfluencesofAsianCulturalIdentityonGlobalMarketingStrategies,
    title = "Influences of Asian Cultural Identity on Global Marketing Strategies",
    author = "Emily {Bloom}",
    year = "2015",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/309498"
}