@book { MarketinginderFitnessbranchePreismanagementKooperationenAnalysemethodenCorporateIdentityundDigitalisierung,
    title = "Marketing in der Fitnessbranche. Preismanagement, Kooperationen, Analysemethoden, Corporate Identity und Digitalisierung",
    author = "Lea Kim {Engelmann}",
    year = "2016",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/317211"
}