@book { Lesstrategiesdifferentesdecommercialisationinternationaleladaptationetlastandardisationdeproduitsurlemarch,
    title = "Les strategies differentes de commercialisation internationale - l'adaptation et la standardisation de produit sur le marché",
    author = "Romy {Trajanov}",
    year = "2005",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638335874",
    url = "https://www.hausarbeiten.de/document/33009"
}