@book { DieSwotAnalyseMarkenmanagementSponsoringkonzept,
    title = "Die Swot-Analyse. Markenmanagement-Sponsoringkonzept",
    author = "Manfred {Feldmann}",
    year = "2016",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/336002"
}