@book { ViralMarketingCampaignsForHorrorMoviesFromTheBlairWitchProject1999UpToRings2017,
    title = "Viral Marketing Campaigns For Horror Movies From The Blair Witch Project (1999) Up To Rings (2017)",
    author = "Lioba {Frings}",
    year = "2017",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/368312"
}