@book { SportmarketingSWOTAnalyseMerchandisingLicensingDigitalisierungundSponsoringinderPraxiserklrt,
    title = "Sportmarketing. SWOT-Analyse, Merchandising, Licensing, Digitalisierung und Sponsoring in der Praxis erklärt",
    author = "Leon {Eichner}",
    year = "2017",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/369672"
}