@book { EstablishinganInnovationCultureatGeneralMillsCanada,
    title = "Establishing an Innovation Culture at General Mills Canada",
    author = "Felix {Zappe}",
    year = "2017",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/373656"
}