@book { MarkenfhrungimB2BBereichIngredientBranding,
    title = "Markenführung im B2B-Bereich: Ingredient Branding",
    author = "Michael {Biss}",
    year = "2005",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638408929",
    url = "https://www.hausarbeiten.de/document/42993"
}