@book { SportmarketingderTSG1899HoffenheimSWOTAnalyseMerchandisingLicensingDigitalisierungundSponsoring,
    title = "Sportmarketing der TSG 1899 Hoffenheim. SWOT-Analyse, Merchandising, Licensing, Digitalisierung und Sponsoring",
    author = "Lukas {Hübner}",
    year = "2018",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/433604"
}