@book { KonkurrenzanalyseBenchmarkingundderenBedeutungfrdasMarketing,
    title = "Konkurrenzanalyse - Benchmarking und deren Bedeutung für das Marketing",
    author = "Bastian {Frommann}",
    year = "2005",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    doi = "10.3239/9783638423144",
    url = "https://www.hausarbeiten.de/document/44784"
}