@book { ChangingConsumerBehaviourAnalysisofBehaviouralConceptsbasedontheExampleofCadburyDairyMilk,
    title = "Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk",
    author = "",
    year = "2020",
    publisher = "GRIN Verlag",
    address = "München, Germany",
    url = "https://www.hausarbeiten.de/document/535671"
}